WHAT IS SOURDOUGH, AND WHY DID WE MAKE A THIN SOURDOUGH PRETZEL?
What do you think of the sourdough in our new Pub Style Pretzels?
It’s a simple question that we asked many times during our trip to the UK, where we sought the stamp of approval from pub-savvy Brits. As you’ll see in the video above, almost everyone loved the sourdough, even if they weren’t 100 percent sure what it really was.
So, what exactly is sourdough, and why did we decide to make one of the first thin, sourdough pretzels? Grab a pint (and some pretzels), because we’ve got the answer.

WHAT IS SOURDOUGH?
Typically brought to life in bread and pretzels, sourdough is made from the natural occurring yeast and bacteria in flour. Most recipes use three ingredients: a sourdough starter, salt and flour. It’s a simple formula that shows off Mother Nature’s finest work.
The result is a pretzel that has a uniquely sourdough taste, with a slight tanginess that sets the pretzel apart from other varieties.
WHY DID WE MAKE A THIN SOURDOUGH PRETZEL?
Almost all sourdough pretzels are the old-fashioned variety — big, thick, crunchy pretzels that are often broken into pieces and eaten with some mustard or cheese dip. They’re fantastic, no doubt about it, but we know that pretzel lovers also like smaller, bite-sized pretzels, too, so we took the best parts of the sourdough pretzel — the crunch and the sourdough taste — and put them in a small, thin pretzel shape. The result is our new Pub Style Pretzels.
Give them a try for yourself, and let us know what you think. Whether you dip them in spicy mustard or cheese just like their bigger sourdough cousin is up to you.